More about Virtual Landline

Stories, News, Useful Tips and more

Sign up now

5 Simple Ways to Help Your Business Retain Customers

on Wednesday, 15 July 2020. Posted in Tips

It’s always exciting when you see growth in your business, but some companies focus their effort on acquiring customers instead of retaining them, which at the end of the day, could be your downfall.

Data from KissMetrics shows that it’s almost seven times more expensive for businesses to find new customers instead of focusing on retaining existing ones. With this in mind it makes sense to keep hold of the clients you have, especially in the current uncertain business climate.

In this article we look at some basic ideas of how your business can retain your customers;


Customer Service

Consistently providing great customer service is no easy task, but it is worth the effort to improve this side of your business. According to the PWC statistics, it only takes one bad experience to drive 32% of your customers away. Some stats even showed that a staggering 86% of consumers are willing to pay more for a good customer service experience. With this in mind, how can you improve your customer service to appease customers?

First think about your current support – is there customer contact number available 24/7? If not, do you have a way for customers to leave a message and get a follow-up response e.g. an email form? Once you understand how you’re currently performing against the necessary support your customers need, you can then prioritise areas to improve.


Responding to Complaints

Esteban Kolsky found 72% of customers will go on to share a positive customer service experience with six or more people, but if they’re not happy, roughly 13% of them will share a negative experience with 15 or more people. Word of mouth is important.

You can’t please everyone but the way you handle their complaints and problems will determine what experience they have with you making your response the deciding point of their loyalty.

Not only is it beneficial for them, it can also help you find holes in your service/product that you need to address. There is always room for improvement.



Communicating with your clients/customers is a key part in building a relationship. useing top quality phone lines and memorable or Freephone numbers is an example of improved communication. There is nothing worse than trying to talk to an operator over a bad phone line and not being able to understand what is being said. This could lead to frustration and loss of customer loyalty.

A simple fix would be to use a Virtual Landline, you can get a memorable 0800 number to make phoning your company more inviting, as well as using the free VoIP app to ensure you get a top quality connection on both inbound and outbound calls. As previously mentioned in ‘Customer Service’, you can also ensure you never miss a customer’s request again by using the voicemail to email feature to make your customer enquiries more accessible to your employees.

Contact us for help on picking the right virtual number package for you.


Personal Response

Any size business can benefit from word of mouth and good recommendations. They can be simple to get but you must listen to what your customer is asking of you and find the right solution to keep them happy.

Ensuring a quick response time to messages and business phone calls will help make customers feel supported. Trying up-sell customers during every communication could do more harm than good to the relationship especially if they are angry or upset from a current issue.


Follow Up

It’s very important to follow up with your customers after a problem or conversation has been ‘ended’. Around 68% of customers leave a company because they feel uncared for after they’ve made a complaint, this just shows that directly engaging with them in a positive way can make all the difference. A simple follow up email asking for an opinion or hoping they have solved their problem could make all the difference.

This after care can also highlight your companies personal service, and let your customers know you care about their opinion and their loyalty. Make your customers feel valued.


Simple steps can be taken to avoid a high customer turnover for your business, no matter how big or small, it is always important to remember that customer service is key and can make or break your success.

  • "I used to carry two mobiles around, one for work and one for personal use, thanks to Virtual Landline I now only need one, and have saved money."

    Virtual Landline Review Gary

    Gary Jones, Dentfix Mobile Vehicle Repairs

  • "I can now make really great value calls from my mobile using the app on 4G which is ideal for phoning home to India when I’m on the move."

    Virtual Landline Reviews Vijay


  • "Just moved house from Sheffield to Kent, kept my old Sheffield number by turning it into a Virtual Landline so all our friends can still keep in touch."

    Virtual Landline Reviews John

    John Stonehouse

  • "I bought a Virtual Landline for my mum in Poland, so she has a Colchester phone number! I can now call her from my mobile using my free minutes"

    Virtual Landline Reviews Ola


  • "We needed a temporary phone number for a project, Virtual Landline was perfect... we plan to buy more."

    Virtual Landline Reviews Oscar

    Oscar Jackson, THP Architects

  • "I set up a Virtual Landline for my parents who have moved to Spain, now we can call them for the cost of a local call and so can all their old friends."

    Virtual Landline Reviews Louisa

    Louisa McCarthy

  • "I'm an airline stewardess, and Virtual Landline saves me a fortune. All I need is Wi-Fi anywhere in the world, and I can phone home for a penny a minute, and my friends can phone me back as if I was in the UK... Amazing"

    Virtual Landline Reviews Chloe

    Chloe Forbes

  • "I started my new business working from home and needed a dedicated number, Virtual Landline was an ideal and cheap solution. Also... if my business grows, I can take the number with me.

    Virtual Landlin Reviews Abigail

    Abigail Goddard, Lux Interiors

  • "We use a VOIP phone instead of the free app and really can't tell the difference between our Virtual Landline and a real one, except the cost! When we're out the calls are sent to my mobile, and no one knows. Marvellous!"

    Virtual Landline Reviews Ron and Carol Smyth

    Ron and Carol Smyth