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How location based numbers can benefit your marketing

on Tuesday, 30 July 2019. Posted in Tips

Location can hinder the success of a business but with modern technology you can build location based confidence in a local market without having a physical presence there. Marketers need to be smarter and more targeted to capture new audiences but that doesn't mean the solutions have to be expensive.

Location can hinder the success of a business but with modern technology you can build location based confidence in a local market without having a physical presence there.

Virtual Landline allows you the ability to purchase a location based phone number anywhere in the UK starting at £5.95/month which can easily be transferred to a mobile or VOIP phone wherever you are based.

Benefits of location based numbers in marketing  

It's low-cost and highly targeted

Location-based marketing is highly geographically targeted; you know that you are talking to people who are within walking distance of your products or service.

Get to know your customers better

While many location-based offers are designed to attract new customers, location-based services are also a way to find out more about your existing customers.

Attract new customers

Location-based marketing is one of the best ways to convert foot traffic and online traffic into new customers. People who may never have heard of you, or may never have considered using your product, can be persuaded to try your business for the first time.

Become a 'local legend'

A small business is unlikely to dominate any particular market in a city. However, strategic use of location-based marketing can make you a viral hit in your suburb or street - and this may be all it takes to double your turnover. By focusing your marketing efforts close to home, you can get the kind of market saturation that's impossible on a broader scale.

Improve your search engine rankings

Many location-based services rank very well in search-engine findings on the internet (i.e. they appear high up the page of search results). Create geo-targeted pages with phone numbers for that specific area

Measure your results

Location-based services can provide you with information about how many people check-in for a certain area or business, who's checked in most often and how many people have used an offer. This kind of information can be very useful in assessing the success of your location-based marketing program.

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    Ron and Carol Smyth