With the advancement of technology in the modern age, the way people interact with businesses has naturally changed. With the progression of social media, it has never been easier to communicate with brands or companies, with many businesses giving consumers a direct channel into their direct messages.
Even with all this change, people still prefer the tried and tested ways of communication, the phone call. According to Loyalty360, 62% of people still say that a phone call with a business representative is their preferred way of communication.
In this article, we will dive into the reasons why people still prefer the telephone and the benefits for both the caller and the business.