How Your Local Number Can Impact Your Business

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How Your Local Number Can Impact Your Business

on Tuesday, 29 September 2020. Posted in Tips

Representation in all area codes is necessary for correct exposure for your business, especially moving forward with new COVID 19 restrictions being imposed daily. Current circumstances have heavily impacted businesses across the globe, and it is important in this time to make sure your business is making the most of any opportunity available that could benefit performance including set up of a local number to a relevant area.

How Virtual Landline Can Help

A virtual landline can help your business create a local presence in Manchester by using a Virtual 0161 number even if they are currently working from home in London. It does this by forwarding calls received by the designated Manchester 0161 number to the chosen contact number of the business. Thus, gaining you the customers in Manchester without the office overheads.



We offer local numbers in many large cities in the UK including Leeds, Manchester, Birmingham, Leicester, Cardiff and many others… This gives you the option to pick your perfect location for your virtual presence or multiple, if you wish to appear larger and as if you have many business locations throughout the UK.

Local vs Non Geographic

Although non geographical numbers like 0800 and 0330 are official and well known as company numbers, they can feel impersonal and are shrouded by the worry of long waits and automated messages which may not be ideal for customer satisfaction. Know your audience and what they need out of your customer service.

Some will prefer local numbers, and some will prefer non geographical but the main benefit to local phone numbers for business is that they can help create your virtual office and your presence in that area code as a ‘local business’.

Does it Affect Online Business Appearance?

You can set up your business on google and add additional numbers, one phone number will have to stay as the businesses primary number which should be the number that matches the registered address. This means people will be able to choose their contact number from your options on google but your business location will remain your chosen address and will show as such in google maps. This is the case if you only have one solid business location, if you have multiple business locations linked to said contact numbers then you can set them up as additional outposts for the business so they all show up separately on google maps and allow customers to search for their nearest store/location.

It could have positive effects on search campaigns targeted to specific locations. If you were to market your business search ads to only show your Manchester number extension when showing to people located in Manchester then this an example of how local numbers can have a positive effect on your business performance and web traffic.


Your business contact number is more information into you as a company and for many, can be the defining factor of whether they pick up the phone and call. Make sure you are representing yourself correctly and relevantly for your audience.

Most importantly, remember to consider local numbers as having a local business number can help to boost your reputation in said local area, providing a more personal service to customers who want to feel that they are doing business with a company based in their own community.

Contact us for more information and help deciding on your business phone number.



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